Meghan Markle’s As Ever brand hit by Netflix jam claim
Meghan Markle’s lifestyle venture As Ever has come under renewed scrutiny after a TV discussion revisited claims about the Duchess of Sussex’s products and their reception. The segment also raised fresh questions about how much the business could contribute to the Sussexes’ long-term commercial plans as Prince Harry and Meghan continue building their post-royal portfolio in the US.
On Saturday, Express reported that TalkTV host Kevin O’Sullivan discussed a report suggesting Netflix employees took home multiple jars of Meghan’s jam after she was allegedly unable to sell them to customers, a claim the streaming company and Meghan’s representatives later dismissed as inaccurate.
During the same discussion, O’Sullivan argued the duchess’s difficulty selling what he called “mundane domestic products” could be a damaging blow for As Ever, describing it as “the beginning of the end” for the online business. He compared the brand’s popularity unfavourably in a separate on-air remark, as the criticism focused on whether the concept and pricing would resonate with shoppers.
Royal commentator Samara Gill also told the programme she had “fears” the Duke and Duchess of Sussex could struggle financially if they continue to drift further from the Royal Family and lose connections in entertainment circles. In recent weeks, Meghan has faced separate pushback in online debate, including when she was criticised over a ‘contrived’ and ‘cringe’ Prince Harry clip shared on social media.
The comments underline how closely the couple’s commercial projects are being watched, with As Ever’s pricing and positioning likely to remain a talking point as Meghan expands the brand and attempts to turn attention into sustained sales.
