Taylor Swift’s Eras Tour has been the biggest thing in music and it has dominated news coverage and boosted local economies around the world.
Through its 149th and final show, which took place in Vancouver, British Columbia, on Sunday, Swift’s tour sold a total of $2,077,618,725 in tickets. That’s two billion and change — double the gross ticket sales of any other concert tour in history and an extraordinary new benchmark for a white-hot international concert business. She paid $197 million to her crew.
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Those figures were confirmed to The New York Times for the first time by Taylor Swift Touring, the singer’s production company. The financial details of the Eras Tour have been a subject of constant industry speculation since tickets were first offered more than a couple of years ago — through a presale so in-demand it crashed Ticketmaster’s system — Swift has never authorized disclosure of the tour’s numbers until now.
The official results closely align with the estimates provided by trade journalists and industry analysts over the past few months. However, they further emphasize the remarkable achievement of Taylor Swift. Just a few months ago, it was reported that Coldplay set an industry record with $1 billion in ticket sales from their 156-date Music of the Spheres World Tour. This amount is only half of Swift’s total for a comparable number of shows held in stadiums and arenas.
Every date of the Eras Tour was sold out, and leftover tickets were resold at astonishing prices or exchanged within the supportive Swiftie fan community, often at face value.
According to Swift’s touring company, a total of 10,168,008 people attended the concerts, which means that, on average, each seat went for about $204. That is well above the industry average of $131 for the top 100 tours around the world in 2023, according to Pollstar, a trade publication.
