Oasis have revealed that they will ditch Ticketmaster’s dynamic pricing scheme for the gigs after rolling out the first North American dates for their 2025 reunion tour.
Oasis ditches Ticketmaster dynamic pricing
“Ticketmaster’s dynamic pricing model will not be applied to the forthcoming sale of tickets to Oasis concerts in North America,” the group announced on X in an official statement from their management on Monday morning (September 30th).
“It is widely accepted that dynamic pricing remains a useful tool to combat ticket touting and keep prices for a significant proportion of fans lower than the market rate and thus more affordable,” the statement continued.
“But, when unprecedented ticket demand (where the entire tour could be sold many times over at the moment tickets go on sale) is combined with technology that cannot cope with that demand, it becomes less effective and can lead to an unacceptable experience for fans.”
The statement concluded, “We have made this decision for the North American tour to hopefully avoid a repeat of the issues fans in the UK and Ireland experienced recently.” At press time a spokesperson for Ticketmaster had not returned Billboard‘s request for comment.
This decision comes after the rollout of the initial slate of dates for the first Oasis tour in 16 years. In August, the demand for the summer 2025 UK/Ireland reunion shows by battling brothers Liam and Noel Gallagher enraged the fans who spent hours on queue in a desperate bid to snag one of the one million tickets.
The anger was such that the British government promised to open a probe into the use of dynamic pricing for concert tickets after fans who waited in digital line for hours discovered that the cost of a standing ticket had nearly doubled due to high demand. At the time, a Ticketmaster spokesperson said that the tour’s promoters set all ticket prices.
Dynamic ticket pricing has become a common practice in the live music industry in the United States in recent years. Oasis’ comeback tour, which was promoted by Live Nation, SJM Concerts, MCD, and DF Concerts, marked a significant and possibly the largest rollout for live concerts in the United Kingdom and Ireland. Following the initial ticket sales, which prompted hundreds of complaints from fans, the UK competition regulator launched an investigation into Ticketmaster.
The North American run of stadium dates for the 2025 reunion tour were rolled out on Monday morning, consisting of visits to five North American stadiums beginning with an August 24th show at Rogers Stadium in Toronto, followed by an August 28 gig at Soldier Field in Chicago and an August 31st stop at MetLife Stadium in East Rutherford, N.J.
