Meghan Markle’s As Ever Goes Independent After Netflix Split
Meghan Markle’s lifestyle venture As Ever has reportedly been left to operate independently after Netflix cut financial ties, with fresh claims that unsold stock is piling up in California. The latest reports add to scrutiny around the Duke and Duchess of Sussex’s commercial strategy following a downgrade of their wider Netflix arrangement.
Daily Record reported that Netflix severed financial support for As Ever on March 6 after a five-and-a-half-year collaboration, with the brand originally tied to Meghan’s series With Love, Meghan and launched in April 2025.
The outlet said insiders alleged the split followed poor sales and a surplus of As Ever goods, with claims that stock worth more than $10 million included items such as tea and baking mixes. It also cited reporting that storage rooms were packed with unwanted candles and wine, alongside an Archewell representative’s response that giving away products from sample closets is standard studio practice.
Public relations expert Ms Mayah Riaz, quoted in the piece, said Netflix had a “tried and tested blueprint” for building lifestyle brands but that the situation appeared to be a case of “vision versus execution”. Related reporting on the streaming giant’s position includes Netflix denying it is “done” with Meghan Markle after earlier claims about the partnership.
The report added that Meghan recently promoted a £200 gift box on Instagram and that she is confirmed to speak at a weekend retreat in Sydney during a planned Australia trip next month, with ticket packages priced from £1,439. The Duke and Duchess of Sussex have previously faced criticism about monetising their royal links, an issue that continues to shadow their post-royal business ventures.
