The ongoing beef between Kanye West and pop icon Taylor Swift took dramatic turn at Super Bowl LIX when the 47-year-old rapper tried to make a statement by purchasing seats directly in front of Swift’s suite at the Caesars Superdome, something she firmly shut down via Marca.
As per the former NFL receiver Brandon Marshall, this stunt was a deliberate move by the 47-year-old to photobomb Swift’s potential TV appearances while she watched her boyfriend, Travis Kelce, play for the Kansas City Chiefs.
Marshall said via the Paper Route podcast that Taylor made a call or two” to have West removed from his seats, effectively neutralizing his attempt to disrupt her experience.” This is the latest edition of the feud between the musical pair.
Kanye didn’t get the attention he likely sought from Swift’s suite, but his presence was still felt in a different way through TV screens across the nation as he purchased a 30-second commercial spot during the Super Bowl to promote his Yeezy brand.
“Hey y’all, this is Ye, and this is my commercial,” West said in the brief slot.
“And since we spent all the money on the commercial spot, we actually – we didn’t spend any money on the actual commercial.
“But the idea is I want you to go to Yeezy.com… I’m gonna write it at the bottom of the screen and I got some shoes and mmmm that’s it.”
The rivalry between the pair has been brewing for over a decade, beginning with the infamous 2009 MTV Video Music Awards incident when Kanye interrupted Swift’s acceptance speech to defend Beyonce, who later sided with the then-teenage Taylor.