Meghan Markle Popularity Dip Hits As Ever Traffic
New analysis of polling and web traffic data has suggested Meghan Markle’s popularity in the United States has slipped in early 2026, as visits to her As Ever online shop also fell, adding to scrutiny of how the Duke and Duchess of Sussex fund their California lifestyle. The piece links the downturn to commentary that Prince Harry is under renewed pressure to bring in more income.
The Mercury News reported that YouGov America polling cited by Newsweek showed Meghan was liked by 29% of Americans surveyed in the first quarter of 2026 and disliked by 27%, while Similarweb data indicated US visits to the As Ever site fell from about 108,000 in December to roughly 61,500 in April.
The article also referenced claims by entertainment journalist Mr Rob Shuter that Meghan had told Prince Harry he needed to “step up financially”, with an unnamed source alleging she is tired of feeling like the family’s primary breadwinner as she drives business deals and branding. It noted that the couple’s costs include staffing, travel and security, and said the Duke’s inheritance is not seen by some insiders as an unlimited safety net.
Meghan’s product launches and influencer-style promotion have previously drawn mixed reactions, including criticism over an As Ever gift box sent to an influencer as she seeks to broaden the brand’s reach.
Neither the Duke nor Duchess of Sussex has released sales figures for As Ever, and the data cited focuses on sentiment tracking and estimated site visits rather than revenue. Even so, the combination of polling, traffic indicators and renewed commentary about work and income is likely to keep attention on the couple’s commercial strategy as they continue building their post-royal ventures.
