Meghan Markle’s As Ever Rebrand Sparks ‘Genie’ Warning
Meghan Markle’s latest social media and brand refresh has prompted fresh scrutiny of how the Duchess of Sussex balances commercial ambitions with the couple’s campaigning on digital safety, according to a new report focusing on her lifestyle venture, As Ever.
Express.co.uk reported that Ms Jennie Bond said Meghan is right to keep her online output “fresh and new” as she pursues an influencer-style career path, but added that “you can’t put the genie back in the bottle” when it comes to dependence on the digital world.
The article says Meghan has updated her personal and business pages, including a new profile picture on Instagram and a glossy new video for As Ever with the caption “Welcome to the World of As ever”, describing the brand as inspired by fruit from her garden turned into preserves in her home kitchen.
It also notes that Ms Bond, a former BBC royal correspondent, suggested Prince Harry is unlikely to take a major role in promoting Meghan’s business and appears more focused on charitable work and public-facing causes in areas such as the digital world, mental health and anti-Semitism. In recent Britpop News coverage, Meghan has similarly been urged to keep posting content to maintain follower engagement as her brand develops.
The comments highlight how Meghan’s strategy relies heavily on social platforms to drive commercial success, even as the Sussexes continue to advocate for safer online spaces and a more responsible digital environment.
