Amazon Prime Video recently quietly got rid of artwork of James Bond as fans of the franchise noticed that 007 had been stripped of his firearm in all of the images via Deadline.
The outlet confirmed that the original artwork was replaced by stills from the Ian Fleming spy movies over the weekend, as a social media backlash that coincided with James Bond Day on October 5th.
On Friday, a number of Bond fans in the UK noticed that special Prime Video artwork had airbrushed out his gun. This included posters of Sean Connery’s Dr. No and Pierce Brosnan’s Goldeneye, in which the firearm was literally removed from the original image.
Other posters in the series were more subtle. Artwork of Roger Moore’s A View To A Kill seemed to have elongated the actor’s arms so his gun was out of shot. In a Spectre poster, Daniel Craig’s weapon was cropped out of the image.
Writer Scott McCrea said it was “nothing less than cultural vandalism.” Others argued that it was not a good sign for where the Bond franchise could be headed under Amazon MGM Studios, which recently installed Denis Villeneuve as the next 007 director.
Gunless Bond was no exception. Brosnan’s weapon was replaced with a variety of different objects.
Missed opportunity to showcase some Q gadgets tbh… https://t.co/w4kVXy9mqN pic.twitter.com/57LjIwWi1I
— Sean Longmore (@ThatTallGinger) October 3, 2025
Rufus Jones, the British actor known for roles in Rivals and W1A, stated that the posters looked as if Bond was making an offensive gesture.
The Bond thumbnails on Prime Video UK feature action shots from the movies themselves, although they still do not depict the super spy brandishing a firearm. In one particular still from Skyfall, Craig’s gun was again cropped out of view.
