Meghan Markle’s lifestyle brand, As Ever, is reportedly growing very quickly, with claims that nearly one million jars of fruit spreads were produced to meet demand. The large number came to light after a short technical issue on the brand’s website briefly showed internal inventory levels.
Online users noticed that some products appeared to have very high stock numbers. At first, this led to speculation that items were not selling well. However, reports now suggest the opposite. The figures are believed to reflect leftover stock from a large initial production run, not poor sales. One gift box alone appeared to have over 137,000 units remaining, part of a much bigger batch made in advance of expansion plans.
The brand is priced at a premium level, and sales from just one product line could reach tens of millions in revenue. Sources close to the business say demand has been strong and consistent.
After the inventory details spread online, the website was updated. Limits were placed on how many items customers could buy at once, and the loophole was closed.
Meghan Markle is also said to be planning a lifestyle cookbook for spring 2026. Alongside food products, the brand is expected to expand into candles, homeware, and other lifestyle items as it prepares for international growth.
