Meghan Markle’s As Ever hits shipping backlash
Meghan Markle’s lifestyle brand As Ever is reportedly leaving many international fans unable to buy its products, after new web traffic figures suggested most visitors come from outside the United States while the company’s shipping policy remains US-only.
Express.co.uk reported that SimilarWeb data showed As Ever drew 268,200 visits in January, up from 196,831 in October, but that the brand currently ships only across the US—an issue for buyers elsewhere.
The same figures indicated month-by-month growth through the winter, with 245,982 visits recorded in December, while the report said about two-thirds of visitors were based outside America. The outlet also noted that As Ever officially launched in April 2025 after a previously planned launch under the name American Riviera Orchard was changed following trademark issues.
Meghan, who has discussed expanding beyond the US market, previously moved into fashion commentary when she embraced an edgy clothing trend during recent public appearances, underscoring her interest in lifestyle branding alongside royal-adjacent coverage.
As Ever’s early sales performance has been highlighted as strong, with items including raspberry spread, teas and baking mixes said to have sold out within an hour, but the shipping limitations risk curbing momentum as interest grows among would-be customers overseas.
