Meghan Markle has changed the name of her lifestyle brand from American Riviera Orchard to As Ever after facing problems with trademarks. The original name was too closely linked to Santa Barbara, making it hard to get exclusive rights. Other businesses were already using American Riviera, so she had legal issues. By choosing As Ever, she avoids those problems and picks a name that gives her more freedom to grow her brand.
Netflix is now involved in her business, which is a big deal. Since they are producing her upcoming lifestyle show, With Love, Meghan, they are also supporting her brand. This means As Ever could reach a huge audience, much bigger than her old blog, The Tig.
Meghan is focusing on things her followers already know she loves—cooking, crafting, and gardening. She also hinted at selling products, like the jams she teased before. This shows that As Ever is more than just a blog—it’s a business.
Since stepping back from royal duties in 2020, Meghan and Prince Harry have tried different projects with mixed results. Some, like their Archetypes podcast, ended quickly, but their Netflix projects, like their documentary, have been very popular. By linking As Ever to Netflix, Meghan is showing that this brand is a serious business, not just a hobby.
She also shared a sweet photo of herself and daughter Lilibet, which adds a personal touch to her brand. She has always been good at mixing personal stories with her business.
