Prince William and Kate Middleton’s inner circle is reportedly poking fun at Meghan Markle’s lifestyle brand, As Ever. A source claims that the group has even come up with a nickname mocking it, calling it “As If,” implying they doubt it will ever succeed.
For those unfamiliar, Meghan launched her lifestyle brand earlier this year, offering items such as homemade jams, wines, and cookies. The Duchess of Sussex promoted the products through her Netflix series With Love, Meghan, where she showcased her passion for homemade and natural goods.
According to RadarOnline, friends close to the Prince and Princess of Wales have been joking about the brand ever since it launched. “Within William and Kate’s circle, people joked by calling it ‘As If,’ meaning they doubt it will ever succeed. It became a running joke that had everyone laughing,” the insider claimed.
As Ever officially hit the market in April, a month after Meghan first previewed her products on the show. The first batch sold out in under an hour, with Meghan reportedly sending handwritten notes and samples to friends and family. The brand centers on home-grown ingredients, homemade products, and the joy of sharing meals with loved ones, a message that contrasts sharply with the criticism and mockery coming from the royal circle.
