David Beckham tipped for £19m World Cup deals
Sir David Beckham is reportedly set to earn about £19 million for around a month’s work through a string of commercial partnerships linked to the World Cup, as the former England captain prepares to appear in advertising and promotional activity around the tournament in the United States. The report said the deals underline the continued strength of “Brand Beckham” more than a decade after his retirement.
Sir David has signed World Cup-related agreements with companies including Lay’s, Fanatics, Bank of America and Verizon, and is also expected to feature in McDonald’s and adidas adverts during the tournament, Daily Mail reported.
An insider quoted in the report said Beckham’s audience is growing in South America and the US, pointing to his playing career in Spain and his role with Inter Miami. The article added that he is expected to attend the World Cup as an ambassador for partner brands, as well as in his capacity as a former England captain.
The commercial activity follows a high-profile run of public appearances for the 50-year-old, including a recent moment when he became “deeply emotional” while meeting King Charles during an engagement that drew widespread attention.
According to the report, the £19 million figure relates to a selection of deals for a concentrated period, while Beckham’s total earnings this year could be higher because some partnerships are described as multi-year agreements. His representatives were contacted for comment, the article said.
