Prince William Reportedly Thinks the Sussex Brand Is “Worthless” and Won’t Strip Titles
Prince William has reportedly dismissed the idea of stripping Prince Harry and Meghan Markle of their royal titles, not out of loyalty — but because he believes the Sussex brand is already “worthless.” The claim comes from a new report covered by Cosmopolitan.
According to the report, sources say William views removing the titles as unnecessary and potentially counterproductive, arguing it would only “feed the victim narrative” and grant Harry and Meghan fresh public sympathy. Instead, he is said to believe that the couple’s commercial appeal has diminished on its own without intervention from the Palace.
The story arrives amid a renewed wave of Sussex-related coverage, including Meghan’s upcoming lifestyle projects and Harry’s continued appearances in the U.S. While the Palace has not commented, the framing reflects a broader shift in tone within royal reporting: an increasing emphasis on the strategic considerations behind public silence.
For royal watchers, the report underscores the deepening divide between the brothers — and suggests that William’s approach is less emotional than calculated.
