David Beckham has found himself having fun with jam-making and some fans think he may even be giving Meghan Markle competition in the celebrity preserve world.
Victoria Beckham shared the amusing reveal on Instagram, telling followers that while she spent the weekend watching, David spent his time in the kitchen turning their homegrown plums into jars of jam. She proudly showed off his work, laughing at the cheeky label “David Beckjam” that he had carefully printed and stuck on each jar.
Victoria teased that her husband had become “quite the entrepreneur,” pointing out his enthusiasm for labeling and counting his growing collection. David, smiling, insisted he wasn’t planning on going into business, but the display showed just how much he enjoyed the project.
Meghan Markle, meanwhile, has already established herself as a celebrity jam-maker. She introduced her own line of homemade preserves in 2024 under the American Riviera Orchard label, later rebranding it as As Ever. On her Confessions of a Female Founder podcast, Meghan explained that the name change reflected her broader lifestyle vision and that she wanted As Ever to serve as an umbrella for different ventures. Her brand rollout included gifting jars of jam to friends and influencers, creating lots of buzz online.
Now with David proudly showing off his “Beckjam,” social media has been quick to draw comparisons between the Duchess of Sussex and the football legend. While neither is angling for supermarket shelves just yet, their shared passion has created a lighthearted rivalry that fans are happily savoring.