Ed Sheeran recently returned to his hometown of Ipswich, UK, where he performed a free surprise performance at the Town Hall, following a visit to the local guitar store, Music World. At the shop, the songwriter chose an acoustic guitar and an amp to do his last-minute show, prompting Music World to close early so the staff could also attend.
Ed Sheeran drives guitar sales
Sheeran delivered a 9-song setlist featuring hits like “The A Team”, “Bad Habits”, and some newer cuts from his latest album “Equals” with “Shivers” and “Overpass Graffiti”.
After the gig, the popstar signed his gear and gave it to a young fan, after which guitar sales have reportedly spiked at Music World, according to BBC. An estimated 20 to 30% more guitars were reported to be sold, compared to the usual numbers, especially among a young demographic. You can check out footage of his performance below:
Fans in the Suffolk city were surprised to see Sheeran, who sponsors the town’s football club, rock up in the centre of town to perform his debut album track ‘The A Team’.
“I’ve played so many shows here and have such love for this place,” he told the large crowd who had gathered. “I’m so happy to be back here.”
An attendee told the Daily Mail: ‘Such a humble guy coming to Ipswich playing us some of his fantastic hits and ending it by giving his guitar to an up and coming 10-year-old guitarist in the audience. Wow. Thank you Ed.’
You can check out the video clips below: