Hopefully, James will follow up his new libation with some beverage and cheese pairings. During Blur’s hiatus, he purchased a farm in Chipping Norton where he developed his own line of cheeses. James already holds the trademark for several cheese names, including Blue Monday, Figgy Pudding and Farleigh Wallop. While his daring flavors became a favorite at Asda, the grocery chain dropped his everyday cheese range in 2012 describing the flavors as ‘ahead of their time.’ Sadly, we have no idea what the flavor palate of an Alex James-concocted beverage could be, but if his edgy cheeses are any indication, ‘Britpop’ should be an adventure. Though, perhaps it might taste more like ‘Cigarettes & Alcohol’ than ‘Coffee & TV.’
Rowntree seems to be an enthusiastic presenter. Speaking to XFM, he said, ‘I’m incredibly excited at the prospect of having my own show on XFM. The station is known for its quality music and comedy, and for gambling its whole future on untried, untrusted and usually unwashed presenters. I’m genuinely humbled to be part of that tradition.’
Tune in to Dave Rowntree’s show from 9:00 to 10:00 pm on Thursday nights on 104.9 FM in London, 97.7 in Manchester, and across the UK on digital, mobile and online.