“1997: Urban Hymns, Song 2
1998: Maybe You’ve Been Brainwashed Too, You Get What You Give”
From album covers to music videos, at the hands of Ashcroft, Albarn and Alexander, it almost seems like the late-90s alternative rock fashion scene in both the UK and US was charactertised by the bucket hat and the Mickey Mouse shirt. But it wasn’t always that way.
New Radicals frontman Gregg Alexander recently spoke out about his 90s copycat identity: “It was an unconscious, gradual thing. I barely realised it at the time because it took about a year to fully come through. It was what they were calling the Britpop Effect.”
15 years on, Alexander is still cautious around clothes and photoshoots, and is quick to issue a warning to those affected by the Britpop era.
“You get what they give. Maybe you’ve been Britpopped too.”
So, who wore it better: the Brits or the American? The men who wore them first, or the man who wore it second… and inside out?
Tell us if you, a band, a musician, or just someone you know has fallen to the Britpop Effect!